User centered design can help make the perfect business cake!

If you’re in a successful business you probably think a lot about your future consumers.

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The best brands and large companies have something in common — they serve what I call “perfect cake”. This means the consideration and delivery of a whole consumer experience from start to finish. This is in contrast with some businesses who focus on a solitary layer — the product layer for example. Continue reading “User centered design can help make the perfect business cake!”