Design Thinking for business

What is DT for business?

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DT is a process which uses designers tools combined with different styles of thinking to solve problems. If we think about this in a broad context, it can be used to solve very discrete problems or huge social or business problems. DT is appealing for business owners where an end consumer or user is involved, because it helps optimize the experience and strengthen the business. Continue reading “Design Thinking for business”

What the heck is DT?

Design Thinking Explained…

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I had a hard time understanding this “design thinking” – I feel a lot of people do. Most people think of Design as an object or artefact, but this refers to “design” in the context of doing. Part of the problem is that the word is unfamiliar and it doesn’t really tell me what it actually does, and the benefit is not instantly implied because used together the words become vague or some would say common sense. Continue reading “What the heck is DT?”

User centered design can help make the perfect business cake!

If you’re in a successful business you probably think a lot about your future consumers.

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The best brands and large companies have something in common — they serve what I call “perfect cake”. This means the consideration and delivery of a whole consumer experience from start to finish. This is in contrast with some businesses who focus on a solitary layer — the product layer for example. Continue reading “User centered design can help make the perfect business cake!”