Working on some updates to our process. Tweaking the language, orienting towards innovation. What type of innovation are you shooting for ? higher quality? better value? new to world ? luxury and aspiration?
DT is a process which uses designers tools combined with different styles of thinking to solve problems. If we think about this in a broad context, it can be used to solve very discrete problems or huge social or business problems. DT is appealing for business owners where an end consumer or user is involved, because it helps optimize the experience and strengthen the business. Continue reading “Design Thinking for business”
I have been interacting a lot recently with various types of entrepreneurs, and I often hear this phrase “Ideas are cheap”. I had never really thought too deeply about it before, but I decided to ask 3 close friends of different professions (Photographer, Artist & Musician) to comment on what this meant.
I had a hard time understanding this “design thinking” – I feel a lot of people do. Most people think of Design as an object or artefact, but this refers to “design” in the context of doing. Part of the problem is that the word is unfamiliar and it doesn’t really tell me what it actually does, and the benefit is not instantly implied because used together the words become vague or some would say common sense. Continue reading “What the heck is DT?”
The best brands and large companies have something in common — they serve what I call “perfect cake”. This means the consideration and delivery of a whole consumer experience from start to finish. This is in contrast with some businesses who focus on a solitary layer — the product layer for example. Continue reading “User centered design can help make the perfect business cake!”