Generate some ideas and get the conversation started
What if we went to market with something so simple? something that consumers would love, yet not a big deal on the pocket then go from there.
A quick sketch regarding bike lights, how can one make them small, highly desirable and integrate with other pieces of kit. Easy, the technology has come a long way with led’s and power sources, now small compact and easy to attach via simple methods.
A company could come out with a line of products that address the flexibility needs of a consumer pretty easy to make a point of differentiation in the market. Create a brand and expand into other areas.
Design Thinking Explained…
I had a hard time understanding this “design thinking” – I feel a lot of people do. Most people think of Design as an object or artefact, but this refers to “design” in the context of doing. Part of the problem is that the word is unfamiliar and it doesn’t really tell me what it actually does, and the benefit is not instantly implied because used together the words become vague or some would say common sense. Continue reading “What the heck is DT?”
If you’re in a successful business you probably think a lot about your future consumers.
The best brands and large companies have something in common — they serve what I call “perfect cake”. This means the consideration and delivery of a whole consumer experience from start to finish. This is in contrast with some businesses who focus on a solitary layer — the product layer for example. Continue reading “User centered design can help make the perfect business cake!”
The problem with riding up mountains in summer is actually descending mountains. You ride up, you get hot and sweaty, you descend then you instantly get cold and the moisture from the sweat keeps you cold. Shivering on a bike on a fast descent is not a good thing. In the days of old school racing – spectators at the top of the mountain pass would give riders newspaper to put down the front of their jerseys to block the wind for the descent, thus keeping them warmer and safer.
Below is a modern day take design for a versatile jersey with side panels that can transform into a wind vest.