James is an experienced design mind. He connects consumers to brands and products with strong business and design thinking, he has helped create design vision for outdoor companies like Yakima, Leatherman, Coca-Cola and General Electric. Along with setting the creative direction, James knows the details of getting things done.
With 20yrs of hands-on experience, James concepts and creates product and brand experiences that are designed for consumers. He is passionate about bringing products, services and brands to life in a meaningful manner using creative problem solving techniques that build on consumer research. He has helped create design vision for outdoor companies like Yakima, Leatherman, Coca-Cola and General Electric.
James is an experienced creative director that thrives on making great brands, products and the story that connects them. He uses his years spent in marketing and product development to understand internal factors and craft authentic connections that exceed the needs of ever changing consumers. (in product and brand spaces)