How I do it.

These are my core attributes and values which shape how I think, act and feel in my personal and professional life.

Curiosity
A natural passion and curious nature towards cultures, trends, sports, technology and science. I use this passion and translate this accumen into meaningful items whether it be in terms of excellent design and creative or a marketing approach.

Understanding
Where creative meets commercial, after all we are designing for people. The need to understand and empathize with people is key. Needs, wants and their desires using modern research methods. To then take this knowledge and create the next thing, understand, extrapolate, create, inspire.

Expansive Thinking
It’s rare that stories are written about becoming successful by happenstance, a regular work week or staying within the lines. Being creative takes hard work,  fearlessness, smart decisions, dedication, passion and desire. Im a believer in work smarter, work harder and create awesome.

One-Life
Our careers are no longer 9-5 disciplines, our day to day lives and interests can influence how we brand, market, design, and communicate. Making good creative connections and having understanding comes from life experience.  And more importantly a good intuition of what experiences to seek, to embellish, to amplify these latent connections.  Things that fuel my passion label me as a design lover, a cyclist, a car aficionado, a racer, a speed demon, a snowboarder, people watcher, cross country skier and lover of things with wheels. A honed advocate and follower of technology, fashion, human behavior and sporting culture.

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