Design Thinking for business

What is DT for business?

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DT is a process which uses designers tools combined with different styles of thinking to solve problems. If we think about this in a broad context, it can be used to solve very discrete problems or huge social or business problems. DT is appealing for business owners where an end consumer or user is involved, because it helps optimize the experience and strengthen the business. Continue reading “Design Thinking for business”

Design Thinking Explained

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I had a hard time understanding this “design thinking” – I feel a lot of people do. Most people think of Design as an object or artefact, but this refers to design in the context of doing. Part of the problem is that the word is unfamiliar and it doesn’t really tell me what it actually does, and the benefit is not instantly implied because used together the words become vague or some would say common sense. Continue reading “Design Thinking Explained”

User centered design can help make the perfect business cake!

If you’re in a successful business you probably think a lot about your future consumers.

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The best brands and large companies have something in common — they serve what I call “perfect cake”. This means the consideration and delivery of a whole consumer experience from start to finish. This is in contrast with some businesses who focus on a solitary layer — the product layer for example. Continue reading “User centered design can help make the perfect business cake!”

Chrome Kadet Photo Mods

The Chrome Kadet is pretty cool, its a small over the shoulder messenger bag. I would do a couple of things to make it a bit more bike friendly, which would include a camera mod for a smaller mirrorless camera setup and maybe some new materials to breathe better in the straps and back panel. This would be a great gravel grinder companion, for gear and photos.

 

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Modern Gillet Jersey

The problem with riding up mountains in summer is actually descending mountains. You ride up, you get hot and sweaty, you descend then you instantly get cold and the moisture from the sweat keeps you cold. Shivering on a bike on a fast descent is not a good thing. In the days of old school racing – spectators at the top of the mountain pass would give riders newspaper to put down the front of their jerseys to block the wind for the descent, thus keeping them warmer and safer.

Below is a modern day take design for a versatile jersey with side panels that can transform into a wind vest.

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