I’m educated as a designer and experienced as a creative soul. Raised in the UK with an inquisitive nature for sports, technology and performance. I blend my 20 yrs of professional experience in design and business to create experiences. Depending on where I am in the process my actions change from strategic thinking to specific design related tasks. I inject passion, culture and human consideration at all stages, but above all this is a design minded approach.
The journey starts with gaining a deep understanding of how a product, brand or service works and how it connects with it’s audience. I then collaborate with teams to craft and prototype solutions that not only appeal to the rational mind but also tug on the heartstrings of consumer emotion to produce exceptional results.
I apply design and creative thinking to solve problems and provide user-centered experiences.