We believe in making better… we help companies become more successful through consumer-based thinking in Product Design, Brand Design and User Experience. Let’s collaborate, Let’s make things better. – for humans, for businesses and industries.

We provide research, strategy and design for consumer products in soft and hard goods. Our process of thinking considers the critical triad of humans, business and technology.



Fundamentally we overlay a human-centered approach to innovation. 20yrs of experience working from concept to production to get to results that really matter with consumers and humans! We use design methods to creatively connect the dots resulting in better designed experiences that consumers desire.


We offer three design related services.  Business and Brand  Foundations , User Experience, and Product Design.

  • In the crossover between business and brand there is the creation of brand foundations that identify (and document) the essence of your company, brand or service. Used for internal marketing and product development and also help understand how to communicate with your consumer and set a guiding light for your company or product line.
  • User experience in understanding the user journey – Conducting user and market research, mapping and creating insights for meaningful design.
  • Design of hard and soft consumer goods. Refrigerators to doggie beds, soup to nuts.
Business & Brand  < User Experience > Product Design
Brand Definition  Mapping Benchmarking
Brand Architecture  Packaging Ideation
Story and communication  Insights Prototyping
Product Strategy   Specification



James   /  JDBDesign.co  /  503.858.7779  /  hello@jdbdesign.co