I’m a creative mind with design discipline, I believe in making things better…

-better consumer products
-better consumer experiences
-better consumer businesses

I help companies become more successful using consumer-based design & thinking.
Revolution or evolutionary, I help solve problems or identify ways/areas to improve situations and experiences with products and brands, my work is scalable so that it can help on a consumer, business and maybe even the bigger picture of industries/societies level.


My process of creation considers the critical triad of humans, business and technology. Fundamentally I overlay a human-centered approach to innovation. With experience working from research, concept and production to get to results that really matter with consumers and humans! I use design methods to creatively connect the dots resulting in – design and experiences that consumers desire.

Humans, society, culture and technology are ever changing, we need to understand this and make better for the greater good.


I offer three design related services:

  1. Business and Brand – creating a creating the right approach to make a consumer business successful.
  2. User experience – researching and creating a great total consumer experience, from start to finish.
  3. Product Design and development – the creation of the product from concept to manufacture.

Product Strategy
Product Strategy

1.  2. 3.
Brand Definition  User Research Product Development
Story and communication  Innovation Insights Benchmarking
Product Strategy  User experience Ideation

Let’s collaborate, Let’s make things better. – for humans, for businesses and industries.


James   /  JDBDesign.co  /  503.858.7779  /  hello@jdbdesign.co