I’m a creative mind with design discipline, I believe in making things better…
-better consumer products
-better consumer experiences
-better consumer businesses
I help companies become more successful using consumer-based thinking in Product Design, Brand Design and User Experience.
Revolution or evolutionary, I help solve problems or identify ways/areas to improve situations and experiences with products and brands, my work is scalable so that it can help on a consumer, business and maybe even the bigger picture of industries/societies level.
My process of creation considers the critical triad of humans, business and technology. Fundamentally I overlay a human-centered approach to innovation. With experience working from research, concept and production to get to results that really matter with consumers and humans! I use design methods to creatively connect the dots resulting in – design and experiences that consumers desire.
Humans, society, culture and technology are ever changing, we need to understand this and make better for the greater good.
I offer three design related services. Business and Brand Foundations, User Experience, and Product Design.
- Business and Brand is about creating a memorable emotional feel that talks in the right way and is hyper desirable to the targeted consumers – this might involve some research to really understand the market and your target consumers. Establishing what is hyper desirable and how to creatively address that in a way that makes sense to your business.(the essence of your company, is used to help to communicate with your consumer, internal marketing and product development -a guiding light)
- User experience is understanding the total experience that a consumer goes through. From initial need identification to in-store sale or consumer support. This includes user research and innovation strategies.(Conducting user and market research, mapping and creating insights for meaningful design)
- Product Design and development of hard and soft consumer goods. This is the nuts and bolts of the craft – from concept to execution, with products from Refrigerators to doggie beds, soup to nuts. (this is where the right things become real)
|1.Business & Brand||3.Product Design & Dev|
|Brand Definition||User Research||Benchmarking|
|Brand Architecture||Innovation Insights||Ideation|
|Story and communication||User experience||Prototyping|
|Product Strategy||UX Mapping||Specification|
Let’s collaborate, Let’s make things better. – for humans, for businesses and industries.
James / JDBDesign.co / 503.858.7779 / email@example.com