A consumer cannot paint you the future

Being consumer-centric is a way of thinking, a philosophy that drives your actions. HCD or Human Centered Design was first a powerful movement in the 90’s and is still core, but delivering exceptional design means going to the next level. Designing for consumer needs is critical, but that only addresses the actual or the current state. Understanding needs, and hen going the extra mile beyond creates real desire, emotional drive.Often these are things a consumer cannot tell you. A consumer never said, “I need an ipod”.

A consumer cannot paint the future for you, sure they can help get you started, but then it’s up to your team and the intelligence and creativity they add.

What do you think?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s