make better

I believe in making things better, this could be incremental or revolutionary, start with a product or a brand positioning statement. What we do know is that connecting brand and product in a meaningful consumer-focused manner is a necessity for today’s successful sustainable businesses.

My process of thinking considers humans, business and technology to make a difference.  – a human-centered approach to innovation, a method of creatively connecting the dots to make better by using tools from the designer’ss toolkit. Resulting in designed experiences that consumers crave. Today’s world is riddled with examples of how design has improved, inspired and made useful things.

I help companies become more successful through consumer-based thinking in Industrial Design, Brand Design and Service design. Let’s collaborate, Let’s make things better. – for humans, for businesses and industries.

James Buckroyd – Creative Director
937 NW Glisan Street
Portland, Oregon, 97209

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success Industrial design product designb