make better

Let’s make better things.

I believe that everything can be made better. I help companies become more successful through consumer-based thinking to provide innovation in design, specifically Product Design, brand and the complete user experience.

I work with small or large companies in hard and soft goods by using a process that considers the critical triad of humans, business and technology.  See more here – about

Let’s collaborate, Let’s make things better. – for humans, for businesses and industries.



Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success Industrial design product design

Incremental or revolutionary, start with a product need or a brand positioning statement. What we do know is that connecting brand and product in a meaningful consumer-focused manner is a necessity for today’s successful sustainable businesses.UX